Adam Bell joined Arbor in 2024 as Chief Marketing Officer. Mr. Bell is responsible for Arbor’s Marketing and Communications team, driving growth for the organization through achievement of originations goals and expanding Arbor’s industry presence and brand recognition.
As Arbor’s CMO, Mr. Bell calls upon more than 25 years of industry-leading marketing experience and advances Arbor’s efforts in developing its brand strategy and positioning while enhancing customer experience, acquisition, and retention. Prior to joining Arbor, Mr. Bell was the Chief Marketing Officer at Customers Bank and held various other roles establishing top performing global brand platforms, marketing centers of excellence, premium thought leadership, and lead-to-revenue programs for organizations such as Mastercard, Trūata, St. John’s University, Chevron, Texaco, and IBM.
In addition, Mr. Bell is an Advisory Board Member of Adro, a fintech platform for international students. He graduated from The Catholic University of America.