Lifestyle renters — those who have the means to own but prefer to rent or are willing to pay more for apartments with amenities — have become a key driver of rental demand in single-family rental homes, build-to-rent communities, and other types of high-quality multifamily housing. With this small yet influential demographic growing, our research teams examine and explain the factors driving lifestyle renter demand.
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Learn MoreARTICLES
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What Is Driving Lifestyle Renter Demand?
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Build-to-Rent Well-Positioned to Fill Housing Market Gap
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