Arbor Honored with ALM’s Marketing and Communications Influencer Award
ALM Media has selected Arbor Realty Trust as a “Marketing and Communications Influencer.” The media company honored marketing professionals noteworthy for being “prominent and resourceful powerhouses within the real estate industry.” In December, GlobeSt.com and Real Estate Forum recognized the winners.
The article stated, “Arbor Realty Trust’s multidisciplinary marketing team is focused on digital initiatives that range from developing a marketing technology stack to lead generation, including a heavy focus on content strategy and execution.” ALM further noted that Arbor influenced real estate marketing by “putting the ‘content’ back in ‘content marketing.'”
It praised the company for providing accurate, reliable information, available only through Arbor. The real estate firm’s practical and informative materials include the Arbor-Chandan Economics research reports. As one recent example, you can download the Q3 2019 Single-Family Rental Investment Report. ALM Media pointed to the industry-impacting innovation of Arbor Loan Express (ALEX). This service was the first all-agency online origination platform for the multifamily market.
The award also highlighted Arbor’s “Be the Best You Can Be” campaign. This internal initiative later evolved into a successful recruiting tool.
Arbor is very proud of this latest accomplishment and gives thanks to everyone on the marketing team for their efforts.