Millennials and Retirees Drawn to Luxury Rentals, and Developers Respond MarketWatch – May 12, 2016 “If there’s a new apartment building going up in your neighborhood, chances are you can’t afford to live there. Much of the new rental apartment stock that hit the market last year was of the high-end, luxury variety — and that trend doesn’t appear to be slowing down, according to a new report.”